Photography’s popularity is always growing. And photography’s accessibility is also growing as camera technology simultaneously advances and becomes more affordable. So it’s no big leap of faith to figure that more people are looking to photography as a means of generating income.
However, even though camera technology is becoming more affordable, DSLRs still aren’t cheap.
… Continue reading 5 of the Best Prosumer DSLRs for Budding Professional Photographers
Ahhh, the Holidays, that time of year when everyone is happy and feeling great. Tensions are low, everyone is totally relaxed, and since there’s so much copious free time, everyone wants to get their family pictures taken. Well, that statement might be a little bit off, but I have to say, I love shooting holiday pictures.
Just in case the family you are shooting isn’t quite the epitome of “calm, cool and collected”, here are a few holiday photography ideas to get them there… or at least make them LOOK like they’re there.
… Continue reading 5 Holiday Photography Ideas to Shoot More and Get Less Stress
Photographers are turning to social media these days to try and get their names out there and reach their target audiences. Being active on social media is critically important for small businesses these days, but more traditional online marketing tactics, like email marketing, are still very useful.
Ignoring email as a part of your marketing campaign could cost your photography business revenue. So, here is a quick guide for every photographer who is going to start using email marketing more actively. Here you’ll find out why you need email marketing, how to build your email list, how to define your marketing strategy and what kind of tools you need to use to send your emails.
… Continue reading A Quick Guide to Email Marketing for Photographers
Have you ever wondered why some photographers have their doorbell ringing all day long while others are struggling week to week in order to sell their work?
The secret is simple – successful photographers are also successful psychologists who invest most of their time and effort in developing long-lasting relationships with their clients.
Building bonds with people may get rather challenging, but after all, it’s not a rocket science. In this article you’ll find out some simple yet essential principles of creating strong and fruitful relationships with your clients, and thus, grow your photography business.
… Continue reading 5 Tactics to Make Your Photography Clients a Wellspring of Repeat Business
We all have goals to achieve. But why are some people successful at achieving their goals while others only add new items to their to-do list day by day and year by year?
In this post I collected some goal setting strategies to help you get your photography career and business on a fast track.
… Continue reading 5 Goal Setting Strategies for Photographers
You might have already found a website design of your dreams and even picked a platform to create it. But if you haven’t yet chosen a domain name and reliable hosting for your photo website, the job is not done.
We have you covered, though. In this post you will find some essential tips on how to choose the best domain and hosting for the benefit of your photo website.
There’s also a free giveaway at the end of the post! So be sure to check it out!
… Continue reading 10 Keys to Choosing the Best Domain and Hosting for Photographers
We’ve all become a world obsessed with imagery, and this couldn’t be more obvious than the simple fact that the photo heavy social network Instagram currently has 300 million monthly active users.
We all see ourselves as amateur photographers, but some of us want our love for a good picture to become far more than a pipe dream.
… Continue reading Freelance Photography Tips from the Experts
After you have set up your business, made a business plan, created an attractive portfolio, and did a lot of other things, the most challenging part is still: “how to get new clients”.
What do you need to do to get the right people to see your website? How do you make them want to buy your services and products? These and other questions can be solved by an effective marketing strategy.
… Continue reading Simple Yet Effective Marketing Efforts to Get New Clients (and Tools)
Did you know that entrepreneurs who create a proper business plan are usually two times more successful in developing and growing their business than those who have no business plan? This is according to a study conducted by Palo Alto Software.
Just as you wouldn’t typically begin a photo shoot without proper lighting and gear setup, starting your own business without a game plan can be a critical mistake.
… Continue reading 7 Major Elements of Photography Business Plan
Despite an emerging popularity of boudoir photography, there’s often certain confusion and misinterpretation surrounding this division of the photographic services causing many photographers to avoid it and thus, lose quite a profitable source of income.
This post is going to help you define the specific nature of boudoir photography and suggest some best practices of boudoir photography marketing.
… Continue reading 7 Shades of Effective Boudoir Photography Marketing (18+)
