Photographers are turning to social media these days to try and get their names out there and reach their target audiences. Being active on social media is critically important for small businesses these days, but more traditional online marketing tactics, like email marketing, are still very useful.
Ignoring email as a part of your marketing campaign could cost your photography business revenue. So, here is a quick guide for every photographer who is going to start using email marketing more actively. Here you’ll find out why you need email marketing, how to build your email list, how to define your marketing strategy and what kind of tools you need to use to send your emails.