9 Tips for Creating Social Media Marketing Videos

Video marketing has increased in use over the years for engagement and immersive marketing. Today, 94% of marketers use video to increase their understanding of a product or service, and 86% of marketers believe video marketing has helped them generate more leads. It’s a good thing that numerous social media platforms like TikTok, Facebook, Instagram, and YouTube continue to allow the use of video in marketing.

With the right video marketing strategy on social media, you can gain brand awareness, establish authority, increase traffic, and generate quality leads. This post highlights nine important tips for creating social media marketing videos.

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What are the Best Online Photo Printing Services?

When it comes to photo printing, there are two options. You can either invest in a high-quality photo printer and lots of supplies or use the service of an online photo printing company.

Most people nowadays go for online photo printing because high-quality photo printers are costly and not the best for a high volume of photos while printing services are competitively priced and use high end machines.

Now, the problem is that there are many online photo printing services out there. So, which are the best ones? There are many factors to consider before you choose an online photo printing service.

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Is a Shutterstock Subscription Worth It? Pros and Cons

Shutterstock is a stock photo company focused on selling music, videos, and photos. The content the company offers is produced by creators who upload it to the website to sell. But is a Shutterstock subscription worth it? Let’s find out.

Stock photo of a volcano

In this article, we will discuss Shutterstock in detail, its features, pros and cons, pricing, and more.

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How to Promote a Photography Page on Instagram Stories

Instagram Stories witnesses 500 million regular users looking for the latest trends, products, and services. 58% of these users say they created a special liking for the products, services, and companies they found on Stories. There are others of the view that they have become regular visitors to company sites after finding their services on Stories.

So, there’s no doubt why more than 4 million brands use Stories for product promotions. In fact, 96% of the professionals using Stories say they will continue with this process even in the years to come, which speaks of the effectiveness of promoting a brand on Instagram Stories.

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Why It’s So Hard To Be a Photographer These Days

Today, with the advent of digital photography, anyone with a decent camera believes they can take good photographs, which isn’t entirely incorrect. Modern technologies like auto focusing, auto exposure (these two have been around for a couple of decades, by the way,) auto panorama stitching, and intelligent eye-tracking, to name but a few, have made the need to hire a professional photographer redundant.

These days almost anyone with a decent camera and a little know-how can easily pull off some great photos. Day by day, the competition to be a photographer is becoming stiff. So, is there still a place for a pro photographer in today’s digital world?

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Is Adobe Stock Worth it for Buyers? A Review of the Stock Image Service

If you plan on starting a business, website, or video channel, you need to get royalty-free images and videos for your online content. So, you have to look for sites that sell stock images and videos. Adobe Stock is one such site where you can get high-quality stock content.

Adobe Stock main page

Now, the question is, is it really worth buying stock images and videos from Adobe Stock in particular? You will find the answers to these questions in this full guide to Adobe Stock.

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8 Personal Qualities You Need to Have to Become a Successful Commercial Photographer

So, you want to become a commercial photographer?

Girl at commercial photo shoot

This is a great choice for a creative career, as it gives you many opportunities for self-expression and meeting new people. Besides, as you advance on your professional path, you might get to travel around for work, which is always exciting.

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Can You Become a Photographer Without a Degree?

“Should I go to college and earn a photography degree, or not?” This is a question that photography beginners can relate to, especially in this era when unemployment amongst college graduates is pretty high. “Education is the key,” they said, but that reality may differ for individuals in various professions. If you want to be a doctor, a lawyer, a pilot, an accountant, or an engineer, college may not be something you cannot opt-out of.

Other professions simply rely on individuals’ skills or talent that no degree papers can give you. Could photography be one of them?

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Is Photography a Dying Industry?

Oh, the good old days. The days when taking a photograph was a rare occasion. Those are the words that someone born way back in the early to mid-20th century would tell a millennial or a Gen Z youngster. You can tell how their eyes would light up when taking you through the few available photos of their young escapades.

man with camera on cliff

As you travel down history lane, you can’t help but wonder how far technology has brought the photography industry. You imagine how someone who didn’t get to witness how technologically advanced photography has become would marvel at people taking selfies. You also wonder about the future of photography – what would it look like a few decades down the line? Will photography vanish, or will it flourish to infinity? Let’s find out!

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How to Set Up a Pet Photography Studio?

Did you know animal/pet pictures have been one of the most popular internet searches of all time? And it seems like the public’s love for some cute pet photos isn’t going to die out soon.

dog pose

You’re reading this article so that means you’re about to set up a photography studio for pets or you’re looking for tips to improve one.  Fret not! We got you covered.

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