How to Effectively Use Instagram to Boost Your Photography Business

Last year, Instagram became a part of our everyday life. With over 200 million users, this network is one of the most powerful tools these days to promote your photography business. If you have not used it for business purposes, I have to say you’re losing a great opportunity.

Instagram as a photo and video sharing application is a perfect place for photographers. And it’s pretty simple to use.

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5 Lessons from Rihanna to Learn for Your Photography Brand

Rihanna is probably one of the world’s biggest pop stars right now. But along with her catchy songs and rough music videos, there is something else that gets her to the top of the music world. It’s a unique marketing campaign.

Today I’m going to talk about 5 lessons you can learn from Rihanna for your photography brand. Here you’ll get to know how to market your brand, stay strong and be unique about what you do.

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Go Ahead And Call Yourself A Photographer, It’s All Right

In the short time since I went pro (read: started making money) with my creative work, I’ve experienced a truly disheartening amount of judgment — snobbish judgment, most of it full of contradictions designed to place some creatives above others based on entirely arbitrary criteria that benefit the speaker and put up a wall of mystery and privilege between people who like to take pictures and the “photographer” label.

I think that’s a whole lot of bull. I think old-school (and some new-school who like to think they’re old-school) creatives feel threatened in many ways by how much more accessible their field of work has become in recent years — decades — and are determined to defend themselves by attacking others’ methods instead of simply taking a step back and realizing that accessibility won’t hurt them. It won’t.

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How to Wake a PRO Photographer in You

Being a pro, full-time photographer takes courage. You should be pushing yourself out of your comfort zone all the time and do some new things. First things first: Becoming a full-time photographer means that you need to start a photography business.

You should try new photography genres you never tried before. You should take photos at new locations. You should communicate with new people every day and try to reach an understanding. You should be an accountant, promoter, writer, planner, businessman, and, moreover, learn brand new skills. In a word, you should be taking a lot of challenges constantly. You need to do all these things to improve your photography and make money for a living with a job you really like.

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10 Lessons From Steve Jobs for Your Photography Brand

Steve Jobs forever will be remembered as a digital visionary – he was the one who brought poetry to the microchip. He is a legend these days. All of us can’t be Steve Jobs, but we can learn some lessons from his extraordinary life and career to parlay them into the photography business.

lessons-from-steve-jobs-for-photography-brand

Steve Jobs took a near-bankrupt Apple and turned it into one of the most profitable and successful companies in the world.

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40 Creative Examples of Photography Business Card Designs for Inspiration

What do a graphic designer, an owner of a local cafe, a hairdresser and a photographer have in common? It’s a business card, of course! Tons of similar, ordinary business cards made on a white piece of paper with black lettering on them overload the market. These days, you need to have a really creative business card to impress your potential clients.

A business card, as part of photography branding, is critically important, especially while establishing your photography business.

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Photo Dropper, a New Tool for Bloggers

Those of you who write blogs using WordPress now have a new tool to help you find quality photos to illustrate your words: the Photo Dropper. The Photo Dropper allows you to find Creative Commons-licensed photos on flickr and add them to your blog. You find images by doing keyword searches, and after you have selected the shots, the Photo Dropper even adds proper attribution links. It’s easy, it’s free, and you never have to leave the WordPress dashboard while you are working.

photodropper.jpgThat said, we should add a few caveats. First, be sure you understand the various types of licensing before you begin. Some images cannot legally be altered. Others can be used only for noncommercial sites. The various types of licensing are clearly explained in an article on skelliewag.org.

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