9 Tips for Creating Social Media Marketing Videos

Video marketing has increased in use over the years for engagement and immersive marketing. Today, 94% of marketers use video to increase their understanding of a product or service, and 86% of marketers believe video marketing has helped them generate more leads. It’s a good thing that numerous social media platforms like TikTok, Facebook, Instagram, and YouTube continue to allow the use of video in marketing.

With the right video marketing strategy on social media, you can gain brand awareness, establish authority, increase traffic, and generate quality leads. This post highlights nine important tips for creating social media marketing videos.

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5 Psychology Studies to Make Your Photography Business More Effective

The vast majority of marketers are not psychologists, but they do know how to apply psychology studies to attract and engage customers. This is not some kind of special knowledge or secrets of the Mayans – it’s quite obvious things you might have never been thinking about.

I’ve been putting together five psychology studies and wanting to make us better marketers and people, too. Here are 5 psychology studies that would make your photography business marketing smarter and more effective.

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Earn Money With Digital Photography—Promote Your Skills

This guest post was written by Laura Charon. Laura is an avid photographer who has been taking pictures for years–first with an old brownie camera and more recently with a Canon Digital Rebel XTi. You can read more of Laura’s posts at Beyond Megapixels. Contact me if you are interested in guest writing for Photodoto. -John

Congratulations! You’re ready to take the next step with your digital photography, and start earning some money with it! There are two avenues you can pursue — you can sell the photographs that you take, or you can provide your photography skills as a service to other people. Either way you go, earning money with your photography is challenging and rewarding in this highly competitive field.

lineup2 by Snerkology

In this article we’re going to talk about promoting your photography skills.

Create a portfolio — The first important step in selling your photographs is to establish a portfolio. Create a collection of the work that you are the most proud of, or that is the most applicable to the type of photography you will be performing (portraits,

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