Video marketing has increased in use over the years for engagement and immersive marketing. Today, 94% of marketers use video to increase their understanding of a product or service, and 86% of marketers believe video marketing has helped them generate more leads. It’s a good thing that numerous social media platforms like TikTok, Facebook, Instagram, and YouTube continue to allow the use of video in marketing.
With the right video marketing strategy on social media, you can gain brand awareness, establish authority, increase traffic, and generate quality leads. This post highlights nine important tips for creating social media marketing videos.