Flickr has caught on not only with individuals, but also with certain organizations. They have discovered that flickr can bring attention to their causes, their members, their goals, and their achievements. Recently, flickr and TechSoup, which helps nonprofits share and learn about technology, began a new program called Flickr for Good.
Flickr for Good will provide 10,000 almost-free pro memberships to registered nonprofit organizations and certain libraries in the United States and Canada. I say “almost-free” because while the memberships themselves are free, there is a small administrative fee of $3 per account.
Many groups have already taken advantage of this offer. For example, The Nature Conservancy has a flickr site that ran a digital photography contest that received more than 11,000 entries. Interplast, a group that provides free reconstructive surgery to children in underdeveloped areas, shows before and after photos of patients, as well as images of their own workers. Oxfam sponsored a Starbucks photo petition showing images of people holding signs that said “I support Ethiopian Coffee Farmers.”
Organizations can use flickr to publicize themselves and their work,
That said, we should add a few caveats. First, be sure you understand the various types of licensing before you begin. Some images cannot legally be altered. Others can be used only for noncommercial sites. The various types of licensing are clearly explained in an article on skelliewag.org.
