Flickr has caught on not only with individuals, but also with certain organizations. They have discovered that flickr can bring attention to their causes, their members, their goals, and their achievements. Recently, flickr and TechSoup, which helps nonprofits share and learn about technology, began a new program called Flickr for Good.
Flickr for Good will provide 10,000 almost-free pro memberships to registered nonprofit organizations and certain libraries in the United States and Canada. I say “almost-free” because while the memberships themselves are free, there is a small administrative fee of $3 per account.
Many groups have already taken advantage of this offer. For example, The Nature Conservancy has a flickr site that ran a digital photography contest that received more than 11,000 entries. Interplast, a group that provides free reconstructive surgery to children in underdeveloped areas, shows before and after photos of patients, as well as images of their own workers. Oxfam sponsored a Starbucks photo petition showing images of people holding signs that said “I support Ethiopian Coffee Farmers.”
Organizations can use flickr to publicize themselves and their work, and also to share information internally. Some groups have posted online photo tutorials, while others have shared photos of potential venues, building materials, or meetings.
To see if your organization qualifies for one of these accounts, check out TechSoup’s NonProfit Eligibility Requirements and Donor Partner Restrictions.