Did you know that entrepreneurs who create a proper business plan are usually two times more successful in developing and growing their business than those who have no business plan? This is according to a study conducted by Palo Alto Software.
Just as you wouldn’t typically begin a photo shoot without proper lighting and gear setup, starting your own business without a game plan can be a critical mistake.
… Continue reading 7 Major Elements of Photography Business Plan
Most young photographers are convinced that fashion photography is an impossible dream.
The glamorous international lifestyle, the huge audience, the awe-inspiring photoshoots and the high-paying checks are only some of the reasons why this sought-after profession seems inaccessible.
The hot dogs have all been eaten and the blazing hot sun is finally setting. Time to grab your blanket and head out to your community 4th of July fireworks display.
This year instead of coming back with just fond memories, grab your camera and follow these simple tips to photograph fireworks as well.
… Continue reading How to Photograph Fireworks: Happy 4th of July
Despite an emerging popularity of boudoir photography, there’s often certain confusion and misinterpretation surrounding this division of the photographic services causing many photographers to avoid it and thus, lose quite a profitable source of income.
This post is going to help you define the specific nature of boudoir photography and suggest some best practices of boudoir photography marketing.
… Continue reading 7 Shades of Effective Boudoir Photography Marketing (18+)
While cinemagraphs are not exactly new, they are still great for advertising purposes because of their format: a GIF/video hybrid where an element of the still photo plays in never-ending loop, which results in constant motion.
Created by visual artists Jamie Beck and Kevin Burg of Ann Street Studio, they can be a fun and creative way to give a boost to your photography brand.
… Continue reading How to Use Cinemagraphs to Spice Up Your Photography Marketing
In modern society websites are all about storytelling and conveying the right message. Designers try to “make it big” by using proper images and videos to give users the maximum impact. Videos rose in popularity in 2014, and have been a growing trend ever since.
Being a sister medium to photography, video can help you enhance your online brand presentation and get visitors of your website engaged with your brand in no time. Moreover, video content is a great way to add some personal touches to your portfolio and make it stand out.
… Continue reading How to Use Video for Your Photography Website
Some time ago, I wrote a post covering different options for organizing and storing your photos. I did this as a first step toward getting my own photographic catalog in order. I decided to pull the trigger, so to speak, and give it a go.
I decided to start out with Google+ Photo. I’m already pretty invested in the Google ecosystem, so it seemed like a natural place to start. Google has a good track record for making clean, easy-to-use, and let us not forget free, services.
… Continue reading Getting Organized: My Experience Using Google+ Photos
If you’ve ever felt the temptation to “improve” some of your photos with some special tricks, then you’re not alone. Many people with a passing interest in photography employ all manner of “extras” to give their photo some added visual interest.
Most of these tricks, however, are ham-fisted affectations that can not only ruin your photos, but mark you as an amateur who’s not to be taken seriously, neither as an artist or a professional.
… Continue reading 4 Photography “Tricks” That Should Be Quietly Retired
As a freelance stock photographer, I have to admit I am insulted when I see articles written about how horrible the market is for stock photography.
Has the bar been lowered so far that we are forcing consumers to seek out photographs that simply “don’t suck”? I don’t think so.
… Continue reading Stock Photos That Don’t “Suck”: the Basics of Stock Photography
Summer is just around the corner, folks. As the sun decides to become a more active member of our daily lives, we — especially those of us with nice cameras and itchy shutter-release fingers — feel an increasing compulsion to awaken from our lazy autumn habits and venture outside.
And if you’re going to be outside, you might as well take a camera and document what you see. Being outside in well-lit environments offers near-limitless potential for memorable photographic opportunities.
… Continue reading The Sun Is Your Friend: Tips for Summer Photography
