Category: Photography Business

Rihanna is probably one of the world’s biggest pop stars right now. But along with her catchy songs and rough music videos, there is something else that gets her to the top of the music world. It’s a unique marketing campaign.

Today I’m going to talk about 5 lessons you can learn from Rihanna for your photography brand. Here you’ll get to know how to market your brand, stay strong and be unique about what you do.

… Continue reading 5 Lessons from Rihanna to Learn for Your Photography Brand

In the short time since I went pro (read: started making money) with my creative work, I’ve experienced a truly disheartening amount of judgment — snobbish judgment, most of it full of contradictions designed to place some creatives above others based on entirely arbitrary criteria that benefit the speaker and put up a wall of mystery and privilege between people who like to take pictures and the “photographer” label.

I think that’s a whole lot of bull. I think old-school (and some new-school who like to think they’re old-school) creatives feel threatened in many ways by how much more accessible their field of work has become in recent years — decades — and are determined to defend themselves by attacking others’ methods instead of simply taking a step back and realizing that accessibility won’t hurt them. It won’t.

… Continue reading Go Ahead And Call Yourself A Photographer, It’s All Right

Finding clients for your professional photography can be a challenge. That’s why your photography business, as with any other type of business, needs some promotion. Word-of-mouth marketing techniques are as old as the world itself, and it really works!

… Continue reading 5 Actionable Tips to Get More Word-of-Mouth for Your Photography Brand

Being a pro, full-time photographer takes courage. You should be pushing yourself out of your comfort zone all the time and do some new things. First things first: Becoming a full-time photographer means that you need to start a photography business.

You should try new photography genres you never tried before. You should take photos at new locations. You should communicate with new people every day and try to reach an understanding. You should be an accountant, promoter, writer, planner, businessman, and, moreover, learn brand new skills. In a word, you should be taking a lot of challenges constantly. You need to do all these things to improve your photography and make money for a living with a job you really like.

… Continue reading How to Wake a PRO Photographer in You