Instagram Stories witnesses 500 million regular users looking for the latest trends, products, and services. 58% of these users say they created a special liking for the products, services, and companies they found on Stories. There are others of the view that they have become regular visitors to company sites after finding their services on Stories.
So, there’s no doubt why more than 4 million brands use Stories for product promotions. In fact, 96% of the professionals using Stories say they will continue with this process even in the years to come, which speaks of the effectiveness of promoting a brand on Instagram Stories.