Lets face it, getting up super early in the moring is horrid, any way you look at it. I hate it, the clients hate it, my assistants really hate it, and yet, more often than not, here I am, setting my alarm at 3 in the morning.
Why? Its the Light. Morning light is so gentle and beautiful. It just wraps around your subjects, bathing them in beauty. There is nothing quite as striking as morning light.